GQ x Levi's

For the native article of the Levi's Spring/Summer 2026 underwear collection on GQ, I designed bespoke interactive modules that create a dynamic, engaging experience, reflecting the modern confidence and everyday comfort of the campaign. Rooted in a bold, editorial aesthetic, my design combines impactful visuals, sharp typography, and intuitive, user-driven interactions. I structured the digital experience to effortlessly balance GQ's authentic storytelling with promotional clarity, guiding users through a curated narrative of style, wearability, and modern masculinity. I carefully crafted the visual rhythm and modular layout to echo the authentic energy of the collection, while implementing seamless transitions and tailored UI elements that reinforce the timeless cool of both the Levi's and GQ brands.