Company:
Condé Nast
Year:
2025
Duration:
1 week
Overview
For the Swiss Tourism Office, we developed a native article with an interactive module on AD.fr. The piece highlights the elegance and innovation of Swiss design hotels, seamlessly blending editorial storytelling with branded content.
Challenge
The main challenge was to create a branded experience that would:
Engage design-savvy readers of AD.fr, who have high expectations in terms of visual quality and editorial tone.
Highlight Switzerland’s premium hospitality and design culture in a way that feels authentic and immersive rather than promotional.
Integrate an interactive format that adds value to the storytelling, while remaining fluid within the editorial environment.
Solution
We crafted a visually immersive native article, enriched by an interactive module showcasing key Swiss design hotels. The module was designed to:
Offer an intuitive, fluid user experience, with smooth navigation and a desktop-first approach later adapted to mobile.
Mirror AD’s visual codes — elegant typography, refined layouts, and a premium look & feel.
Use interactive storytelling as a hook to increase time spent on the page and create a sense of discovery.
