Company:
Condé Nast
Year:
2023
Duration:
1 Months
Overview
Designed a responsive editorial feature for Vogue.fr promoting Rolex’s Lady‑Datejust, blending refined UX with luxury storytelling to highlight the watch’s elegance, heritage, and modern femininity across desktop and mobile.
Challenge
Vogue France was tasked with promoting the iconic Rolex Lady‑Datejust by highlighting the stories of three inspiring women through the campaign—each requiring a distinctive visual narrative that conveyed elegance, strength, and timeless appeal across desktop and mobile.
Solution
I designed an immersive, editorial layout that reflects the elegance and technical precision of the Lady‑Datejust. Through refined typography, high-impact visuals, and responsive design, I aimed to highlight both the watch's heritage and its modern appeal.
The final campaign features a responsive feature page on Vogue.fr showcasing each woman’s story through custom, animated video segments. Combined with high‑impact visuals, refined typography, and fluid navigation, the page strengthens both the watch’s heritage and the emotional resonance embodied by these extraordinary women.
