Company:
Condé Nast
Year:
2020
Duration:
2 Months
Overview
As part of a multidisciplinary creative team, I contributed to the launch of the École Ducasse, the international culinary school founded by Michelin-starred chef Alain Ducasse. The objective was to craft a digital identity that reflected the school’s excellence, modernity, and international reach.
Challenge
With the international launch of École Ducasse, chef Alain Ducasse’s culinary education initiative needed a strong digital presence and brand identity that could convey its values of excellence, innovation, and global ambition. The challenge was to unify multiple campuses under a premium, coherent identity—both visually and experientially.
Solution
Working closely with branding, UX, and development teams, we collaborated to define a clear visual language and user experience. My focus was on translating the school’s high standards and creative philosophy into a refined digital design system—shaping the art direction, UI design, and storytelling elements.
We delivered a complete ecosystem: a responsive website, a custom logo, and a brand manifesto that together reflect the school’s prestige and international reach. The result is a seamless, elegant user experience that supports both recruitment and brand recognition, across Paris and global campuses.
