Company:
Veuve Clicquot
Year:
2025
Duration:
2 Months
Overview
Create an authentic, behind-the-scenes Instagram series revealing the craftsmanship of Veuve Clicquot while keeping a consistent luxury tone and visual identity across multiple episodes and teams.
Challenge
Veuve Clicquot wanted to create an authentic, behind-the-scenes content series for Instagram and other social platforms — one that would reveal the craftsmanship behind its champagne production while appealing to a modern, digital audience.
The challenge was to find the right balance between luxury storytelling and approachable social content, ensuring a cohesive visual identity across multiple episodes and formats. It also required close collaboration between the brand, the production team, and the presenter Raphaële Marchal to maintain a consistent creative vision throughout the shoot.
Solution
Working as part of a cross-disciplinary team, I worked on the art direction of a documentary-style series featuring Raphaële Marchal. I helped define the visual identity, supervised on-set aesthetics, and designed the motion graphics and visual system (titles, transitions, captions). Together with the production and brand teams, we created an elegant, cohesive series that authentically showcased Veuve Clicquot’s craftsmanship across social platforms.
