Company:
Condé Nast
Year:
2024
Duration:
1 Months
Overview
In partnership with Vogue, Veuve Clicquot launched the Sun Club Roadmap to celebrate the opening of its new summer terraces across Europe. The project aimed to capture the brand’s sunny, sophisticated spirit while engaging Vogue’s international audience through a seamless blend of editorial storytelling and interactive design.
Challenge
Veuve Clicquot wanted to promote its new Sun Clubs — exclusive summer terraces in multiple European cities — to a discerning, style-conscious audience. The goal was to showcase these venues in a way that felt aspirational, immersive, and relevant across different markets (UK, France, Germany, Italy, etc.).
Solution
We developed native editorial articles hosted on Vogue sites in each market embedding custom interactives modules that highlights the Sun Clubs across Europe.
The interactive roadmap allowed users to explore each terrace location with visual cues, hotspots, and details (dates, ambiance, pairing, etc.).
Each market site got localized content (text, images, layouts) adapted to that country’s audience, while preserving global brand cohesion.
The visuals and interactions were styled to echo the luxe aesthetic of Veuve Clicquot — sunlit colors, elegant transitions, immersive layouts — yet remained fully integrated within Vogue’s editorial environment.
We optimized for performance and responsiveness so that whether the user visited from Paris, London, Berlin, or Milan, the experience felt smooth and high-end.
