Company:
Condé Nast
Year:
2025
Duration:
1 Months
Overview
Created a dedicated campaign hub on Vogue.fr for Club Med, blending branded travel content with Vogue’s editorial articles and integrating interactive modules—maps and timelines—for an immersive, premium storytelling experience.
Challenge
Vogue France wanted to promote three native advertising articles for Club Med while integrating them seamlessly within the editorial travel universe of Vogue.fr. The challenge was to create a dedicated space that elevated the brand’s luxury positioning without breaking the editorial flow, while offering interactive, engaging content.
Solution
I designed and oversaw the creation of a dedicated campaign hub on Vogue.fr that blended Club Med’s premium imagery with Vogue’s editorial tone. The hub aggregated both branded and editorial travel articles, creating a curated environment that encouraged deeper exploration. For the native content, I integrated custom interactive modules such as maps and timelines to enrich storytelling and highlight destinations in an immersive way, enhancing the user experience across desktop and mobile.
Solution:
A visually refined and fully responsive hub that positioned Club Med within a high-end editorial context, merging brand storytelling with Vogue’s travel expertise. The interactive modules increased engagement and time spent on page, while the seamless integration preserved the premium look and feel of Vogue.fr.
