Company:
Condé Nast
Year:
2019
Duration:
1 Week
Overview
I designed and produced motion design assets for Togeth’HER, a campaign led by Vogue Paris. The initiative gave carte blanche to 33 contemporary artists, each reimagining the portrait of an iconic and inspiring woman on a blank Vogue Paris cover.
Challenge
How can a powerful artistic initiative be translated into a captivating visual experience across very different media — from video screens in the Paris Metro to digital display ads online — while maintaining the elegance and prestige of Vogue Paris?
Solution
I created a series of motion design assets tailored to each platform. The animations highlighted the unique artworks of 33 contemporary artists, who reimagined the portrait of an iconic and inspiring woman on a blank Vogue Paris cover.
By adapting the visuals for large-format DOOH screens and responsive digital banners, the campaign delivered both visual impact in public spaces and brand consistency online, amplifying the visibility of the initiative.
