Company:
Avec Paris
Year:
2026
Duration:
1 Month
Overview
Digital redesign for AVEC Paris, a strategic agency operating at the intersection of luxury, culture, and influence. Acted as Lead DA & UX Consultant to create a high-end digital showcase matching their prestigious clientele (Prada, Balmain, Miu Miu).
Challenge
Translating the intangible nature of luxury PR and high-end events into a digital space.
The UX Challenge: Cleanly organizing diverse business lines (Talents, Events, Strategy) and multi-format case studies without cluttering the user journey.
The DA Challenge: Balancing radical luxury minimalism with a striking identity, ensuring the agency's content stood out seamlessly on mobile screens used by VIP clients and marketing directors.
Solution
Strategic UX: Redesigned intuitive user flows and restructured case studies into visual editorial stories that blend full-screen media with key campaign metrics.
Premium Art Direction: Utilized high-contrast editorial typography and generous white space to evoke an exclusive, high-fashion magazine aesthetic.
Cross-Platform Consistency: Developed a responsive design system, ensuring that fluid grids, imagery, and interactive elements feel just as premium and lightweight on smartphones as they do on desktop.
