Company:
Condé Nast
Year:
2020
Duration:
2 weeks
Overview
As part of an internal branding initiative, I directed and edited a manifesto video for Condé Nast France, aimed at unifying and promoting the company’s core values across all its iconic titles. The goal was to create a visually compelling and emotionally resonant piece that celebrates the group's cultural influence, editorial excellence, and creative legacy..
Challenge
Condé Nast France needed a manifesto video to express and unify its core values across all titles and audiences. The challenge was to distill the company’s diverse editorial voices into a single, cohesive narrative that felt both powerful and emotionally engaging.
Solution
I took charge of the creative direction, editing the video and conducting extensive archive research to source meaningful footage from across the brand’s rich history. The visual language was carefully curated to reflect the group's diversity, creativity, and cultural influence. Rhythmic editing, thoughtful sequencing, and narrative structure were used to articulate the brand’s values with clarity and emotion.
